SFX
Our in-house SFX team gives us greater control over the creative process, ensuring the Director’s vision is fully realized.”
In today’s fast-paced industry, having an in-house SFX team is a game changer. At Finesse, this allows us to maintain full control over the creative process, ensuring seamless execution and precision that would be hard to achieve with external vendors. By keeping effects production in-house, we not only save time and reduce costs but also eliminate potential delays, delivering flawless results from concept to final production.
Our SFX team thrives on collaboration, working closely with directors, DOPs, art, and producers to bring innovative ideas to life. This synergy leads to disruptive, high-quality projects that push the boundaries of creativity. By combining technical expertise and a focus on efficiency, Finesse has positioned itself as a leader in the advertising industry, delivering standout productions in a saturated market.
Our Workshop
At Finesse, our workshop is more than a workspace—it’s our technical playground. Equipped with a lathe, laser cutter, 3D printer, and tools for working with wood, metal, and other materials, it’s a space where creativity knows no bounds. From prototypes to innovative technical solutions, everything is developed in-house, removing the need for external resources and ensuring flawless execution.
This workshop is also a space for collaboration, welcoming directors and production teams to actively engage in the creative process. With cameras on-site to test rigs and concepts, every detail is refined before reaching the set. The result? Seamlessly prepared productions that bring bold ideas to life. In our playground, imagination drives innovation.
In our playground, the only limit is imagination.”
Our Creative Force
Javier González
Lead SFX SupervisorAn engineer and leader of the SFX team, combines innovation, technical expertise, and precision to elevate every project to the next level. His hands-on and detail-oriented approach ensures that every special effect is flawlessly executed, from initial concepts to final on-camera performance. Under his leadership, the in-house SFX team not only tackles creative challenges but consistently redefines what’s possible, delivering technical solutions that stand out for their ingenuity and excellence. His ability to collaborate closely with directors, cinematographers, and producers ensures that every creative vision comes to life with unmatched visual impact.
Zaira Valera
SFX TechnicianWith a background in Fine Arts, brings a uniquely creative perspective to the SFX team, blending artistic sensitivity with impeccable technical expertise. Her ability to turn concepts into striking visual effects ensures each project achieves the perfect balance between aesthetics and functionality. Every detail reflects a fusion of creativity and precision, raising the bar for what’s possible in the world of special effects and leaving her artistic mark on every production.